EVERYBODY WANTS TO BE A COW

CLIENT: Nutristar SpA
AGENCY: Auiki, Italy
MY ROLE: Art director
MEDIA: Specialised magazines and Facebook

Developed together with the copywriter from concept to final execution, this is Nutristar's 2018 communication campaign.
Diet plays a key role in keeping cattle healthy and maintaining the quality of the milk they produce. This is why Nutristar selects feed and fodder able to guarantee both animal wellbeing and efficient production. The campaign transmits a simple yet incisive idea: if the food is top-quality, other animals will want to eat just like the cattle, or rather, they'll want to be just like the cattle.