Philyra, makeS perfect scents USING AI

CLIENT: Symrise AG
AGENCY: IBM iX Berlin
MY ROLE: Art director
MEDIA: Online and conferences

A 2D animated video explaining how Philyra, an AI system developed through a partnership between Symrise and IBM Research, helps perfumers create new fragrances. Working closely with the copywriter from concept to final delivery, I developed the storyboard and art directed the full visual language of the video.