EMILIA-ROMAGNA AGRITOURISM
#AUTHENTICJOURNEY

CLIENT: Region (Gov.) Emilia-Romagna
AGENCY: Auiki, Italy
PRODUCTION COMPANY: Indaco, Italy
MY ROLE: Art director
MEDIA: OOH, social media, web, magazines.

A tourism campaign for the Emilia-Romagna region, developed as a team and art directed by me across video, print and social media. The campaign highlights the authenticity of farm holidays through a documentary-style approach, characterised by observational storytelling and an ironic, engaging tone, with an eccentric host narrating the experiences firsthand.